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Work notes on AI, ads, and digital systems for business owners and teams.
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Group: Ads and marketing98 articlesSee all articles
From 9 November 2026, new ChatGPT Ads campaigns use Target CPA and Target CPC. Max Bid and Max CPC retire on 1 January 2027. Learn the impact on cost, conversion data, the API, and 6 steps to move.
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Meta released Marketing API v27.0 on 4 November 2026. Product showcase can turn on by default, Sales ad sets can expand to other devices, lookalikes refuse location, and catalog /batch stops. Here is how to check.
A Frankfurt School study from 3 November 2026: 1 ChatGPT ad visit earned $0.89, and 1 Google Search ad visit earned $2.45. Learn the data limits, the parity price formula, and 6 steps to test ChatGPT Ads.
Ads Manager now splits ad results by each image, video, and text variation. Learn the 3 paths of the Meta Ads creative breakdown, 6 steps to read the data, and how to decide on each asset without misreading spend share.
Entity ID, 8-12 creatives, an October 2025 update, and dead lookalikes. We checked 8 Meta Ads myths about Andromeda against Meta text. Result: 0 claims are fully supported and 3 claims contradict Meta.
Rama Digital advice for Meta Ads after Andromeda, by business type: a minimum budget formula per ad set from the learning phase rule, creative concept cadence, when to keep targeting narrow, placements, and CTWA. Each recommendation has a condition, a counter-case, a metric, and a stop rule.
Andromeda vs GEM: Andromeda picks the ad shortlist at retrieval, GEM teaches hundreds of ranking models, and GenRecs adds generative retrieval. Learn the difference, how to read the 2.4%, 18.9%, and nearly 2% claims, and 4 steps to diagnose delivery.
The 2026 generation of Meta Ads Andromeda scores every eligible ad, at over 1 billion per second. Learn how the Meta Ads algorithm works, how to read the 2.4% conversion claim, and 5 steps for targeting and creative.
The Google Ads help page now says that Performance Max may filter brand and navigational queries, so a brand Search campaign serves them. Here is who is affected, the effect on cost and ROAS reports, and 6 checks for this week.
Microsoft Clarity recorded checkout in 25.21% of AI agent sessions and 14.65% of human sessions. Learn the limits of this data, the effect on Meta Ads and Google Ads bidding, and 5 checks for this week.
OpenAI turns on creative enhancements for all self-serve ChatGPT Ads campaigns from October 30, 2026. The feature changes text, language, images, and URLs without approval of each version. Here is the impact and how to control it.
A social media management service runs posts, stories, comments, DMs, and reports each month. The median basic package is IDR 949,500 to IDR 1,550,000 per month in Yogyakarta and Bali.
Reddit released three campaign planning and optimization tools on October 20, 2026. Here is the impact on budgets, measurement, and ad-team workflows.
From October 15, 2026, Google Ads is rolling out channel priorities and budget allocation for Search, Shopping, Performance Max, and Demand Gen. Learn the cost and measurement impact.
A booking system publishes available slots, locks appointments, and sends confirmations. Use this guide to compare features, test workflows, and select a suitable system.
Google Shopping services prepare Merchant Center, product feeds, tracking, and campaigns so a catalog can qualify to appear and its results can be measured.
People like what they see often, but only up to a point. This article covers the research from Zajonc to the 2017 meta-analysis, frequency data from 40 of our ads, and 4 steps to manage repetition in Meta Ads.
A marketing framework helps teams choose a decision sequence, metrics, and actions. Compare STP, the marketing funnel, and RACE by the problem you need to solve.
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