E-commerce Development: Own your sales channel and customer data in 3–5 weeks
Build a storefront, catalogue, checkout, payment path, tracking, and admin SOP.
We reply within 24 working hours. No commitment.
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E-commerce Build: 1 store, 3 modules, order and customer data that you own
// problems we solve
Problems we often find.
Marketplace commission, vouchers, and program fees cut your margin, and you never own the buyer data.
We build your store on your own domain. Your catalogue, orders, and buyer data stay in your own system.
Orders arrive by chat, an admin logs them by hand, and stock or price errors follow.
The catalogue, cart, and checkout use 1 source for price and stock, with an admin SOP for each order.
Buyers leave at checkout because the shipping fee is unclear or an account is forced.
Checkout shows the shipping fee before payment, with no forced account, and a payment gateway or WhatsApp checkout option.
Ads point to the store, but purchases go unrecorded.
We install GA4, Pixel, and CAPI on the view-product, add-to-cart, and purchase events.
// how it works
The steps we run.
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Scope and store map
We set the catalogue structure, order flow, payment options, shipping fees, and admin roles.
Output: A store map and a starting product list you approve.Storefront and catalogue
We build the homepage, categories, product pages, and search, then load the starting catalogue.
Output: A preview link with the starting catalogue.Cart, checkout, and payment
We build the cart and checkout, then connect a payment gateway or WhatsApp checkout per the agreed scope.
Output: A test transaction that clears from cart to paid status.Tracking and admin SOP
We install GA4, Pixel, and CAPI on store events, then write the SOP for orders, stock, and returns.
Output: A tested event list and an admin SOP.Test, revise, launch, handover
We test on phones, run revisions, launch on your domain, and train your admin.
Output: A live store, documentation, and a 60-minute handover session.// what you get
A clear scope. Useful handover.
Build a storefront, catalogue, checkout, payment path, tracking, and admin SOP.
- Storefront and catalogue
- Cart and checkout
- Payment or WhatsApp checkout
- Tracking and admin SOP
Format: a live store on your domain, admin access, a loaded starting catalogue, a tested event list, an admin SOP, and handover documentation.
// price and inclusions
What the price covers.
| Included | Not included | Billed apart |
|---|---|---|
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Ground rules
- Revision: 2 rounds of design revision and 1 round of checkout-flow revision before launch. A new feature outside the agreed store map is quoted apart.
- Schedule: 3–5 weeks count from a complete product list, photos, and a ready payment account. Cancellation before week 1 carries no fee; after that, finished stages are billed.
- Ownership: the code, domain, catalogue, and buyer data belong to you. The scope and handover state data ownership in writing.
- Warranty limit: the store works and test transactions pass. We do not guarantee visitor count or sales.
What we guarantee
- We answer your message within 24 hours on a working day.
- Accounts, code, and data stay in your name from day 1.
- Every handover includes a test report or written notes.
- No renewal fee to Rama Digital. You pay domain, hosting, and third-party subscriptions to the vendor directly.
- A fixed price on this page is the price we invoice. A "From" price becomes fixed in the written quotation you approve.
// is this for you
Good fit for
- You want your own shop, not only a marketplace stall.
- You want the buyer data to stay yours.
- You have products and photos ready to sell.
Not a fit for
- You only need 1 offer page. Choose Landing Page Service.
- You need an application for internal work. Choose Web Application Development.
What you prepare
- The product list with price, stock, and photos.
- A payment account or a WhatsApp order number.
- 1 admin who handles orders.
What the price excludes
- Third-party payment and shipping fees.
- Ad management.
How it differs: Google Shopping Setup shows your products on Google, while E-commerce Development builds the shop.
// how this differs
Compare with other services.
| E-commerce Development | Landing Page Build | Web Application Development | |
|---|---|---|---|
| Duration | 3–5 weeks | 7-10 working days | 6–8 weeks |
| Price | IDR 18M | IDR 4.9M | From IDR 25M |
| Result | An online store with a catalogue, checkout, and payment | 1 offer page with a form or a WhatsApp button | A custom application for internal team work |
| When to pick | You sell many products through your own store | You sell 1 offer with no catalogue | You need an internal work system, not a buyer-facing store |
// evidence and sources
Evidence we checked.
The average documented online cart abandonment rate is 70.22%, from 50 studies collected by Baymard (updated 22 September 2025). Top checkout reasons: extra costs too high (40%), forced account creation (18%), and a long or complicated checkout (17%).
Baymard Institute: Cart Abandonment Rate StatisticsRead 12 September 2026Google sets the "good" Core Web Vitals thresholds at LCP 2.5 seconds, INP 200 milliseconds, and CLS 0.1 at the 75th percentile. A shop that is slow on phones loses buyers before checkout.
web.dev: Web VitalsRead 12 September 2026Meta merges a Pixel event and a server event only when the event_id and event name match within 48 hours. A shop that sends Purchase from both browser and server must use the same event_id.
Meta for Developers: Deduplicate Pixel and Server EventsRead 12 September 2026
- Biaya Marketplace Makin Berlapis: Kenapa Seller Perlu Punya E-commerce Sendiri (ID)
- Server, Security, dan Payment Gateway untuk E-commerce: Checklist Sebelum Jualan Serius (ID)
- Cara Membangun Traffic ke Website E-commerce Sendiri Tanpa Bergantung Marketplace (ID)
- Meta Ads Growth With Margin-Based Testing
Owner: Rama Digital team · Updated 12 September 2026
// definitions
Terms we use.
- Checkout
- Checkout is the step from cart to payment: address, shipping fee, payment choice, and order confirmation.
- Conversion
- A conversion is the action you count as a result, for example a paid order in your store. See in the glossary
- CAPI
- CAPI is a server path that sends conversion data from your system to an ad platform, with no dependence on the buyer's browser. See in the glossary
- Retargeting
- Retargeting shows an ad to a person who already interacted with you, for example a product page visit with no purchase. See in the glossary
FAQ
What is E-commerce Development, and what does it cost?
E-commerce Development builds an online store on your own domain: a storefront, catalogue, cart, checkout, a payment gateway or WhatsApp checkout, and tracking. The fixed price is IDR 18M for 3–5 weeks of work. You get a live store, admin access, and handover documentation. The buyer data and the store code belong to you, not to the marketplace.
Is a payment gateway included?
A payment gateway connection is part of the scope, matched to the number of payment methods you choose when the store map is agreed. Transaction fees from the payment gateway vendor and shipping costs are billed apart, outside the IDR 18M price. If you choose WhatsApp checkout with no payment gateway, that connection still falls inside the same scope.
Can the store use WhatsApp checkout with no payment gateway?
Yes. The store can use WhatsApp checkout as the main order path, with no third-party payment gateway. A buyer picks products, fills the cart, then sends the order through WhatsApp for manual payment confirmation with your admin. This path fits a team not yet ready for a payment gateway, or a team that takes bank transfer only today.
Who owns the buyer data and the store code?
You own the store code, the domain, the catalogue, and the buyer data. This ownership is stated in the scope and confirmed again at handover, at the end of the project. We hand over full admin access, so your team can move, manage, or change the store with no dependence on us after the project ends.
What is the difference from Landing Page Build?
Landing Page Build delivers 1 offer page with a form or a WhatsApp button, with no catalogue and no checkout. The price is IDR 4.9M for 7-10 working days. E-commerce Development builds a full store with a catalogue, cart, checkout, and payment for many products. Pick this service when you sell more than 1 product through your own store.
Why build a separate store if sales are already strong on a marketplace?
A marketplace cuts commission, internal ad fees, and program fees on every order, so your margin shrinks even as sales grow. The buyer data also stays with the marketplace, not with you, so you cannot manage past buyers directly. Your own store keeps buyer data in your system, so you can run retargeting and a loyalty program with no dependence on 1 platform.
How long does the build take, and when does the clock start?
The build runs 3–5 weeks. The clock starts once your product list, photos, prices, stock, and a payment account or WhatsApp order number are complete. If these items are not ready, the schedule waits until we receive the complete set. The last week covers phone testing, revision, and handover to your admin.
How many products are loaded during the build?
The starting catalogue uses the product list you send before the build starts, complete with price, stock, and a photo for each product. We load that list into the storefront during the catalogue stage. A new product beyond the starting list, or new description writing, is quoted apart from the IDR 18M price. Assign 1 admin to check the catalogue before launch.
What are the revision and cancellation rules for the store build?
You get 2 rounds of design revision and 1 round of checkout-flow revision before launch. A new feature outside the agreed store map is quoted apart from the starting price. Cancellation before week 1 starts carries no fee. Cancellation after work starts bills the stages already finished, based on the recorded project progress.
The store is live. What is the next step?
Once the store is live, your admin runs the order, stock, and return SOP we wrote at handover. You can add new products yourself through admin access, or request further help, quoted apart. To bring buyers to the store, you can add Google Shopping Setup, or run ads through our Meta Ads management service.
// next step
Own your store. Own your customer data.
Send your product list and the payment method you want. We reply with a starting store map and a start date within 24 working hours. No commitment.
