Attribution Bridge: Connect ads, events, leads, and ROI in 2–4 weeks
Build one data bridge for GA4, Pixel, CAPI, UTM, and reporting.
We reply within 24 working hours. No commitment.
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Attribution Bridge: 5 data sources joined by 1 bridge into 1 dashboard
// problems we solve
Problems we often find.
Meta and Google both claim credit for the same sale.
We write 1 event map and 1 attribution rule, then install the same data route for every channel.
A WhatsApp chat arrives, but no one knows which ad sent it.
We capture the CTWA CLID on the first message and link it to the lead record.
A Purchase event doubles or disappears when a browser blocks the Pixel.
We install CAPI next to the Pixel, with the same event_id for every event.
The monthly meeting uses 3 reports whose numbers do not match.
You get 1 ROI dashboard that reads ads, leads, and sales from the same route.
// how it works
The steps we run.
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Event map and UTM plan
We set the events that count, the event names, the parameters, and the UTM pattern for each channel.
Output: An event-map document you approve.Install GA4, Pixel, and CAPI
We install the tags, events, and server path from the event map, then test each event.
Output: Live events in GA4 and Events Manager, with deduplication tested.Link leads to sales
We connect the forms, WhatsApp, and your CRM or sheet, then match each lead to a sales record.
Output: A validation report: every lead has a source.ROI dashboard and handover
We build the dashboard, write the runbook, and train 1 person on your team to read it.
Output: The ROI dashboard, the runbook, and a 60-minute handover session.// what you get
A clear scope. Useful handover.
Build one data bridge for GA4GA4The Google analytics tool that records visits and actions on your site as events.What is Google Analytics 4 (GA4)?, PixelPixelA piece of code on a web page that tells the ad platform somebody opened the page or took an action.What is the Meta Pixel?, CAPICAPIA server path that sends conversion data from your system to the ad platform, without depending on the buyer browser.What is the Conversions API (CAPI)?, UTM, and reporting.
- Event map and UTMUTMA label you attach to a page address to mark the source of a visit, for example the campaign and the channel.Open the glossary plan
- GA4GA4The Google analytics tool that records visits and actions on your site as events.What is Google Analytics 4 (GA4)?, PixelPixelA piece of code on a web page that tells the ad platform somebody opened the page or took an action.What is the Meta Pixel?, and CAPI
- Lead-source tracking
- ROIROIProfit minus all costs, divided by all costs. ROI counts profit, while ROAS counts gross revenue.Open the glossary dashboard
The result: an event-map document, a per-event validation report, an ROI dashboard, and a handover runbook. The retainer adds a monthly report.
// price and inclusions
What the price covers.
| Package | Price | Scope | When to pick |
|---|---|---|---|
| BasicGet a quotation | From IDR 9M | Basic tracking audit, event map and tag structure, end-to-end testing. | 1 site, 1–2 ad channels, leads through a form or WhatsApp. |
| ProGet a quotation | From IDR 18M | Advanced tracking audit, event and Conversion API flow, validation report. | You need CAPI and lead-to-sale matching across Meta and Google. |
| EnterpriseGet a quotation | From IDR 35M | Architecture review and data map, multi-channel event governance, cross-team runbook and handover. | Several brands, sites, or teams share the same event rules. |
| RetainerGet a quotation | From IDR 6M / month | Monthly event and data-quality monitoring, issue log and repair recommendations, monthly report. | The bridge is live and ads run every month. |
| Included | Not included | Billed apart |
|---|---|---|
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Ground rules
- Revisions: you get 2 correction rounds on the event map and the dashboard during the project. A scope change after you approve the event map becomes a separate quote.
- Schedule: installation starts after full access. Cancelling before week 1 costs nothing; after that, we bill the finished stage.
- Data and access: we create the accounts, events, and dashboard under your name. The proposal states the export limit and the access rights.
- Warranty limit: Attribution Bridge makes your data readable and connected. It does not guarantee ad results, ROAS, or sales.
What we guarantee
- We answer your message within 24 hours on a working day.
- Accounts, code, and data stay in your name from day 1.
- Every handover includes a test report or written notes.
- No renewal fee to Rama Digital. You pay domain, hosting, and third-party subscriptions to the vendor directly.
- A fixed price on this page is the price we invoice. A "From" price becomes fixed in the written quotation you approve.
// is this for you
Good fit for
- You already advertise on more than 1 channel.
- You want to know which ad brings sales.
- You want 1 fixed report for the monthly meeting.
Not a fit for
- You only want to find the gaps first. Choose Data Health Audit.
What you prepare
- Access to the ad account, the site, and the sales report.
- A list of forms and buttons that receive buyers.
- The name of the report you use today.
What the price excludes
- Ad budget and third-party tool fees.
- New page development.
How it differs: Data Health Audit only reports the measurement gaps, while Attribution Bridge installs the data route and the report.
// how this differs
Compare with other services.
| Attribution Bridge | Data Health Audit | Digital Marketing Setup | |
|---|---|---|---|
| Duration | 2–4 weeks | 1 week | 2–3 weeks |
| Price | From IDR 9M | IDR 5M | IDR 12M |
| Result | GA4, Pixel, CAPI, UTM, and sales connect into 1 ROI dashboard. | A written list of tracking gaps and repair priorities. | The landing page, basic tracking, and the campaign go live together. |
| When to pick | You advertise on 2 or more channels and need 1 fixed ROI report. | You want to find the data gaps first, before you install a new route. | Your ads are not live yet and you need a landing page, tracking, and a campaign together. |
// evidence and sources
Evidence we checked.
The Conversions API creates a connection from your server, website, app, or CRM directly to Meta. Meta processes server events the same way as Pixel events.
Meta for Developers: Conversions APIRead 12 September 2026Meta merges a Pixel event and a server event only when event_id and event name match and both arrive within 48 hours. Without that, 1 purchase counts twice.
Meta for Developers: Deduplicate Pixel and Server EventsRead 12 September 2026GA4 uses a 90-day lookback window for standard key events (30 or 60 days optional) and 30 days for first_open and first_visit (7 days optional). Ad reports and GA4 use different windows, so their numbers differ.
Google Analytics Help: Attribution SettingsRead 12 September 2026
- How to Track CTWA Ads and What CTWA CLID Means
- Omnichannel Meta Ads Attribution and Reconciliation
- What Is the Conversions API (CAPI) and How It Works
- WhatsApp, CRM, and Paid-Media Attribution (ID)
Owner: Rama Digital team · Updated 12 September 2026
// definitions
Terms we use.
- Attribution
- Attribution is how a system decides which ad or channel receives the credit for 1 sale. See in the glossary
- CAPI
- CAPI is a server path that sends conversion data from your system to the ad platform, without depending on the buyer browser. See in the glossary
- UTM
- UTM is a label you attach to a page address to mark the source of a visit, for example the campaign and the channel. See in the glossary
- CTWA CLID
- CTWA CLID is the unique code Meta attaches to the first WhatsApp message from an ad click. It connects the buyer to the ad. See in the glossary
FAQ
What is Attribution Bridge and how much does it cost?
Attribution Bridge connects GA4, Pixel, CAPI, UTM, web forms, and WhatsApp into 1 ROI dashboard. The service installs a data route; it does not manage daily ad spend. Price starts at IDR 9M for Basic, IDR 18M for Pro, and IDR 35M for Enterprise. Installation takes 2–4 weeks after you grant access.
How is Attribution Bridge different from Data Health Audit?
Data Health Audit reviews your data for 1 week and writes a list of tracking gaps, priced at IDR 5M. Attribution Bridge installs the fix: an event map, GA4, Pixel, CAPI, and an ROI dashboard, from IDR 9M over 2–4 weeks. Choose the audit first if you want to find the gaps before you install a new route.
When do I need the Pro package instead of Basic?
Basic fits 1 site with 1–2 ad channels and leads through a form or WhatsApp. Choose Pro when you need the Conversions API and lead-to-sale matching across Meta and Google. Pro adds an advanced tracking audit and a validation report per event, priced from IDR 18M.
Why add CAPI when the Pixel already works?
The Pixel runs in the buyer browser, so ad blockers and cookie limits cut part of its data. CAPI sends the same event from your server, with no dependence on the browser. We install both with the same event_id, so Meta merges 1 purchase into 1 row instead of counting it twice.
Can you track a WhatsApp chat that starts from an ad?
Yes. Meta attaches a CTWA CLID code to the first WhatsApp message from every ad click. We capture that code when the message arrives, then link it to the lead record and the sales report. You then see which ad started the conversation, not only the click count.
How long does the Attribution Bridge installation take?
Installation takes 2–4 weeks after access to the ad accounts, the site, and the sales report is complete. Week 1 sets the event map and the UTM plan. Weeks 1–2 install GA4, Pixel, and CAPI. Weeks 2–3 link leads to sales. Weeks 3–4 build the ROI dashboard and hand it over.
What does the price include and exclude?
The price includes the event map, the UTM plan, and GA4, Pixel, and CAPI installation. It also includes lead-source tracking from forms and WhatsApp, an ROI dashboard, and a 60-minute handover session. It excludes new page builds, daily ad management, and CRM repair outside the data connection. Ad spend and third-party tools stay separate.
What are the revision and cancellation rules for Attribution Bridge?
You get 2 correction rounds on the event map and the dashboard during the project; a scope change after approval becomes a separate quote. Cancelling before week 1 costs nothing, and after that we bill the finished stage. We create the accounts, events, and dashboard under your name, with the export limit stated in the proposal. Attribution Bridge guarantees readable, connected data, not ad results or ROAS.
What happens if my team changes the site after handover?
A site change, such as a new platform or a removed form, can break a tag or an event that is already live. Tell us before a large change, so we can update the event map with it. The monthly retainer watches this data and sends an issue log when an event stops sending.
I do not know where the problem is. Where do I start?
Start with Data Health Audit. It reviews your GA4, Pixel, CAPI, and UTM for 1 week, priced at IDR 5M, then lists the data gaps. Once the gaps are clear, Attribution Bridge installs the route for them directly. Send your need and we recommend the right starting point.
// next step
1 data route for every ad channel.
Send your list of ad channels and the name of the report you use today. We reply with a matching package and an access checklist within 24 working hours. No commitment.
