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Rama Digital blog.

Work notes on AI, ads, and digital systems for business owners and teams.

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WordPress Landing Page Service: When It Fits
PAS Marketing Model: 3 Steps and Copy You Can Reuse

PAS Marketing Model: 3 Steps and Copy You Can Reuse

The PAS marketing model builds a message in 3 steps: Problem, Agitate, Solution. It holds filled-in copy, a 4-line ad caption for a WhatsApp-first business, the line agitate must not cross, and when to skip the formula.

How to Track CTWA Ads and What a CTWA CLID Is

How to Track CTWA Ads and What a CTWA CLID Is

A CTWA CLID is the click ID that Meta attaches to the first WhatsApp message. This article explains how to track CTWA ads, the 3 required conversion fields, and how to verify the result.

How to Calculate ROAS and Break-even ROAS

How to Calculate ROAS and Break-even ROAS

ROAS is ad revenue divided by ad spend. This article gives the formula, the break-even ROAS from your margin, a worked example, and an audit checklist before a budget change.

How to Choose a Booking System: A 12 Point Checklist

How to Choose a Booking System: A 12 Point Checklist

A 12 point booking system checklist you can run in one afternoon. Each point is a question with a pass or fail answer, plus a decision table by business type and a 7 day move plan with no double booking.