Social Media Image Sizes 2026 for TikTok, Instagram, Threads, and Facebook

The sizes people search for most: TikTok 1080 × 1920 px (9:16), Instagram profile photo 1080 × 1080 px (1:1), feed portrait 1440 × 1800 px (4:5), and story 1440 × 2560 px (9:16). This page holds one table per platform. Each row states the format, the pixelPixelA piece of code on a web page that tells the ad platform somebody opened the page or took an action.What is the Meta Pixel? size, the ratio, and the use.

The Status column separates two kinds of number. "Official specification" comes from platform documentation. "Rama Digital export size" is the working number we use to keep files sharp.

Official numbers decide whether your file is accepted. Export numbers decide how sharp the result looks on screen. Use both together.

TikTok sizes 2026: posts, feed, and in-feed ads

Use a 9:16 ratio for almost every TikTok asset. Export 1080 × 1920 px as the working file. That number is our recommendation, not an official minimum.

TikTok Ads Manager sets other technical limits for ads. The video file may reach 500 MB. Duration may reach 10 minutes. The minimum bitrate is 516 kbps.

TikTok also recommends recording at 720P or higher for performance ads. Use sound or music. Keep important elements inside the safe area.

The safe area changes with the dimension, the caption length, and extra ad formats. Download the safe area file from Ads Manager while you build the ad. Do not guess the limits.

The account name on an ad shows on one line, up to 20 characters for Latin script. A Spark Ads caption shows up to 4 lines. Trim long text before you upload.

TikTok cover size and TikTok profile photo

TikTok does not publish a specific pixel size for organic video covers. The cover is taken from one frame of your video. The cover therefore uses the same frame, 1080 × 1920 px at 9:16.

Pick a sharp, recognisable frame. Place a short title in the centre. The top and bottom edges often sit under app elements.

For ads, TikTok states clear numbers. The ad profile photo uses 98 × 98 px at 1:1, with a file under 50 KB. Keep the main element inside the central 66 × 66 px area.

Check the cover on your profile page after upload. A title that reads well in the source file often disappears at small sizes.

Instagram sizes 2026: feed, portrait, story, and profile photo

Instagram uses three main shapes. Square for the profile photo, 4:5 portrait for the feed, and 9:16 for stories and Reels.

The Meta Ads Guide states technical limits for Instagram image ads. The file may reach 30 MB. The minimum width is 500 pixels. Accepted ratios run from 400 × 500 to 191 × 100, with a 1 percent tolerance.

Instagram feed ad primary text is recommended at 125 characters. The headline is recommended at 40 characters. The hashtag maximum is 30.

The Instagram Help Center does not state a pixel minimum for profile photo uploads. Our 1080 × 1080 px figure is therefore an export recommendation. Instagram crops the profile photo into a circle, so place the face or logo in the centre.

An Instagram carousel holds a maximum of 10 items in one post. Every item is cropped to follow the first one, with a 1:1 default ratio. Prepare the first item at the ratio you want for the whole carousel.

Instagram limits publishing to 50 posts within 24 hours through the Instagram APIAPIThe official door 2 systems use to exchange data, without anybody copying it by hand.Open the glossary. One carousel counts as one post.

Portrait sizes: 4:5 and 9:16, and which you use

There are two different portrait sizes, so choose by placement.

Use 4:5 for the feed. This ratio fills more of a phone screen than 1:1, and still fits inside the feed list.

Use 9:16 for stories, Reels, and TikTok. This ratio fills the whole screen, so the top and bottom edges sit under app elements.

Do not use one 9:16 file for the feed. The feed crops it, and the important part is often lost. Export one file per ratio from a single master file.

Story size and the safe area you must keep clear

The Meta Ads Guide recommends 1440 × 2560 px for Instagram Stories image ads. The ratio is 9:16. The file may reach 30 MB.

Meta also recommends clear space on all four sides. Leave about 14 percent at the top, 35 percent at the bottom, and 6 percent on each side free of text and logos.

On a 1440 × 2560 px canvas, those percentages equal about 358 px at the top, 896 px at the bottom, and 86 px on the left and right. We calculated those pixel values from the official percentages.

Instagram Platform states different numbers for stories shared from another app. The background must be at least 720 × 1280 px, at 9:16 or 9:18. Video may be 1080p and up to 20 seconds.

A sticker placed over the story background is recommended at 640 × 480 px. Use a JPG or PNG file.

Threads sizes 2026: images, video, and carousels

Threads gives a range, not a single number. Use a width of 1080 px or 1440 px to keep images sharp.

Threads images use JPEG or PNG, up to 8 MB, in the sRGB colour space. Video uses MOV or MP4, up to 1 GB and 300 seconds, at 23 to 60 FPS.

One Threads post is limited to 500 characters. Emoji count as UTF-8 bytes, so one emoji can take four slots.

Facebook sizes 2026: feed and image ads

Facebook uses the same ratio as Instagram for feed image ads, which is 4:5. The recommended resolution is 1440 × 1800 px.

Technical limits for Facebook Feed image ads: a file up to 30 MB, a minimum width of 600 px, and a minimum height of 750 px at 4:5. The ratio tolerance is 3 percent.

Facebook Feed ad primary text is recommended at 50 to 150 characters. The headline is recommended at 27 characters. Trim long sentences before you upload.

LinkedIn sizes for post photos and profile covers

LinkedIn states a minimum of 552 × 276 px for post photos. Accepted ratios run from 3:1 to 4:5, with a recommended width of 1080 px.

LinkedIn recommends a profile cover of 1584 × 396 px. Check the LinkedIn help page before export, because the layout can change.

How to use these tables before you export

• Pick the platform and the format in the tables above.
• Read the Status column. Official numbers decide whether a file is accepted.
• Export each ratio from the same master file.
• Keep text, prices, and logos away from the top and bottom edges.
• Check the result on a phone before you schedule it.
• Name the file with the platform, the ratio, and the date.

Example file name: promo-september-tiktok-9x16.mp4. This habit stops a team from uploading a feed file where 9:16 is required.

The right size does not guarantee a result. Size only makes the material display correctly. The message, the offer, and the landing pageLanding pageThe page an ad points to. It carries 1 offer and 1 action, with no menu pulling the visitor elsewhere.What is a landing page? still need testing.

Questions and answers

Which portrait size fits the Instagram and Facebook feed? Feed portrait uses a 4:5 ratio. The Meta Ads Guide states 1440 × 1800 px. For daily working files, export 1080 × 1350 px.

What is the TikTok cover size? TikTok does not publish a specific pixel size for organic video covers. The cover comes from one video frame, so use a 1080 × 1920 px frame at 9:16. For ads, the profile photo uses 98 × 98 px.

What is the Instagram profile photo size? Use a square 1:1 file and export 1080 × 1080 px. That figure is our recommendation, because the Instagram Help Center states no upload pixel minimum. Place the face or logo in the centre, because Instagram crops it into a circle.

What is the TikTok post size? Use 9:16 and export 1080 × 1920 px for organic posts. For vertical in-feed ads, TikTok sets a minimum of 540 × 960 px.

What is the Instagram story size? Stories use a 9:16 ratio. The Meta Ads Guide states 1440 × 2560 px for Stories image ads. A story shared from another app needs a background of at least 720 × 1280 px.

Is 1080 × 1920 px required for TikTok ads? It is not required. The official minimum for vertical in-feed ads is 540 × 960 px. The 1080 × 1920 px figure is our recommended export size, so the result stays sharp.

Detailed guides per platform

Read TikTok feed sizes to separate organic posts from in-feed ads. Read Instagram profile photo sizes for circle cropping and the safe area.

See social media visual branding so colours and logos stay the same across platforms.

Sources

• TikTok Auction In-Feed Ads, updated June 2026
• TikTok creative best practices, updated June 2025
• Meta Ads Guide: Facebook Feed image ads
• Meta Ads Guide: Instagram feed image ads
• Meta Ads Guide: Instagram Stories image ads
• Instagram Platform: Content Publishing, updated 30 June 2026
• Instagram Platform: Sharing to stories, updated 30 June 2026
• LinkedIn image guidelines
• LinkedIn profile cover guidelines