// Social media
What Social Media Management Covers in Practice
Social media management covers planning, production, publishing, conversation, and reporting. Read the work split, the tools, and how to judge it.
Social media management is the work of running an account as a business channel, not as a gallery of posts. That work covers five parts: planning, production, publishing, conversation, and reporting.
Five parts of the work
Scroll the diagram sideways
Work split inside a small team
| Role | Responsibility | Hours per week |
|---|---|---|
| Strategy owner | Sets goals and approves content pillars | 2 hours |
| Content maker | Writes, photographs, and edits | 8 to 12 hours |
| Conversation keeper | Answers comments and messages | 5 hours |
| Numbers reader | Builds the report and proposes changes | 2 hours |
Tools you actually need
- One place to keep ideas and drafts, such as a shared spreadsheet.
- One scheduler built on the official platform APIAPIThe official door 2 systems use to exchange data, without anybody copying it by hand.Open the glossary.
- One place to store image and video assets with their versions.
- One monthly report sheet with the same numbers every month.
How to judge the work
Scroll the diagram sideways
Questions and answers
Can one person do all of it? Yes, for one account with three posts a week. The load grows heavy once accounts multiply or inbound messages rise.
How many posts per week are sensible? Pick a volume you can hold for 3 months. Three steady posts beat ten posts for two weeks and then silence.
Do replies need approval? They do for sensitive topics, prices, and complaints. Prepare standard answers for the questions that repeat.
// references
Official sources
We checked every claim on this page against the documents below on 6 September 2026. Open the source before you change a live system.
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