// Social media
Social Media Management Services: Scope and How to Judge It
Compare offers by scope of work, not by post count. Read the scope worth having, the report numbers, and the questions to ask before signing.
Compare offers by scope of work, not by post count. Two offers promising 12 posts a month can hold quite different work.
Scope worth having in the contract
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Numbers worth having in the report
| Number | Why it belongs in a report |
|---|---|
| Non-follower reach | Shows first contact with new people. |
| Sends per reach | Shows content people share on their own. |
| New inbound messages | Shows conversations that can become orders. |
| First reply time | Shows service quality, not only content. |
Questions before signing
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Signals to watch
- A promise of a follower count within a fixed time.
- Accounts created under the vendor name, not your business name.
- Reports that hold only screenshots with no comparison numbers.
- No reply time limit in the contract.
Questions and answers
How long before results appear? Reach changes become readable after 4 to 8 weeks. Order changes take longer, because they depend on the offer and the price.
Should the vendor hold the password? No. Grant access through a business manager with a limited role, so you can revoke it at any time.
What if results do not move? First check whether your offer and price fit the audience. Good content does not cover an offer that does not fit.
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Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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