// Landing pages
Simple Landing Page Design That Still Sells
Simple design works because it removes distraction, not because it removes content. Read the spacing, type, colour rules, and the limits to keep.
Simple design works because it removes distraction, not because it removes content. A page that deletes proof and price for a clean look loses readers at the decision block.
Four rules you can apply today
| Rule | Practical value | Reason |
|---|---|---|
| Space between blocks | 48 to 96 pixels | The eye needs a pause to read a block as one unit. |
| Body text size | 16 to 18 pixels | Small text forces the reader to zoom. |
| Font families | 1 to 2 | Each extra font slows the page. |
| Accent colour | 1 colour | The accent marks the action, it does not decorate. |
Hierarchy: what gets read first
Scroll the diagram sideways
What you may remove and what you may not
Scroll the diagram sideways
Contrast and readability
WCAG 2.2 asks for a text contrast of at least 4.5 to 1 for normal text. Light grey on white often fails that threshold, even when it looks tidy on a designer screen.
Questions and answers
Does a long page contradict simple design? No. Simple means each block carries one idea. A tidy long page reads more easily than a short dense one.
Should every animation go? Keep animation that explains a state change. Remove animation that only delays the content.
How many images are sensible? Use images that explain the product, the process, or the result. Stock photos unrelated to the offer only add weight.
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Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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