// Landing pages
Landing Page Structure: 7 Blocks in a Sensible Order
Build a landing page from 7 blocks: promise, proof, offer, objections, price, action, and guarantee. Read what each block holds and how to test it.
A clear landing page uses seven blocks in a fixed order. That order follows the reader questions, not the order of work inside your team.
Seven blocks and what they hold
Scroll the diagram sideways
The first screen decides the rest
Readers judge fit within the first seconds. Fill the first screen with four things: a result headline, one explaining sentence, one short proof, and one button. Do not place a slider that holds five messages.
Forms: ask for what you use today
| Field | Needed? | Reason |
|---|---|---|
| Name | Yes | Used in the first reply. |
| WhatsApp number | Yes | The reply channel people read fastest. |
| Only with email follow-up | Each extra field lowers submissions. | |
| Company name | For B2B offers | It sets the follow-up order. |
How to test the structure
Scroll the diagram sideways
Questions and answers
Should the button repeat? Yes, on a long page. Place a button after each block that answers a large objection, so the reader can act at the moment of confidence.
Should the price appear? Show a price or a range when you want to filter leads. A page without price returns more leads at a lower quality.
What about video? Video helps when a product is hard to explain in text. Do not autoplay video with sound, because it disturbs the reader and slows the page.
// references
Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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