// Landing pages
Landing Pages for Services and for Products: The Differences
A service page sells belief in people. A product page sells an object people can see. Read the differences in blocks, proof, price, and measures.
A service page sells belief in people and a process. A product page sells an object people can see and compare. That difference changes the blocks, the proof, and how you write the price.
Differences at the block level
Scroll the diagram sideways
Proof that each audience believes
| Type | Proof that works | Weak proof |
|---|---|---|
| Service | Case studies with numbers and a period | Client logos with no description |
| Product | Real photos, sizes, and verified reviews | Factory catalogue photos |
How to write the price
A service price moves with scope. Write a range, then name what raises and lowers the number. A product price is fixed, so write the number with delivery cost and delivery time.
Scroll the diagram sideways
Different success measures
- Service page: quotation requests, lead quality, and first reply time.
- Product page: order count, average order value, and return rate.
Questions and answers
Should a service page show a price? Show a range when you want to filter. Without a range, your team spends time on conversations with budgets that cannot fit.
Does a product page need a story? A story helps a new product nobody knows yet. A known product needs sizes, materials, and delivery evidence.
What if I sell both? Build separate pages. One page for two selling models produces mixed measurement.
// references
Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
// read next
