// Landing pages
Static Pages and WordPress: How to Choose for a Landing Page
Compare static pages and WordPress on speed, cost as traffic grows, maintenance, and how fast content changes. Read the decision table.
Choose from your needs, not from a technology name. Static pages win on speed and on cost as traffic grows. WordPress wins on how fast a non-technical team can change content.
Comparison on four axes
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Decision table
| Your need | Sensible choice |
|---|---|
| 1 to 5 campaign pages | Static pages |
| A blog with 3 non-technical writers | WordPress or another CMS |
| Large ad traffic on a small hosting budget | Static pages |
| A shop with a catalogue that changes daily | A shop platform or a CMS |
| Server and APIAPIThe official door 2 systems use to exchange data, without anybody copying it by hand.Open the glossary integration | Static pages with server functions |
Costs people forget to count
- Time spent updating plugins and recovering from a failed update.
- Hosting cost that rises when a campaign brings a traffic spike.
- Developer time to repair a theme that slowed down.
- Content team time spent waiting for a release on a static site.
Scroll the diagram sideways
Questions and answers
Is WordPress slow by nature? No. WordPress with a light theme, compressed images, and few plugins can meet the Core Web Vitals thresholds. The slowness comes from plugin build-up.
Can a static page use a form? It can. The form posts to a server function or a form service, then lands in your email or CRM.
What if I already run WordPress? Do not migrate without a measured reason. Fix images and plugins first, then measure again with the speed guide.
// references
Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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