// Landing pages
Landing Page Copywriting: A Sentence Structure That Sells
Write the page from reader questions, not from product features. Read the sentence order, how to answer objections, and safe claim limits.
Copy that sells answers reader questions in the order the reader thinks them. That order is fixed: what is this, who is it for, what is the proof, what does it cost, and how do I start.
Turn features into results
| Feature | Result sentence |
|---|---|
| The page runs on Cloudflare | The page opens fast on a mobile network. |
| Tracking is installed | You can see where each lead came from. |
| Two revision rounds | You can adjust the text after you see the first week of results. |
Sentence order on the first screen
Scroll the diagram sideways
Answer objections without arguing
Collect the three objections that appear most often in chat. Write each one as a question, then answer with a fact and a limit. An answer that states a limit reads more honestly than a promise with no conditions.
Scroll the diagram sideways
Words to avoid
- Adjectives with no number, such as "outstanding" or "revolutionary".
- Unconditional promises, such as "sales are certain".
- System words buyers never use, such as "payload" or "endpoint".
- Stacked sentences that carry three ideas at once.
Questions and answers
How long should the headline be? One line on a phone screen. If the headline needs three lines, move part of it into the explaining sentence below.
Do customer stories help? A story helps when it states the starting condition, the action, and a measured result. A story without numbers only adds length.
How do I write the button? Use a verb that names the result for the reader, such as "Request a quote" or "See a sample page".
// references
Official sources
We checked every claim on this page against the documents below on 6 September 2026. Open the source before you change a live system.
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