// Landing pages

Landing Page Examples and the Patterns Worth Copying

See our 15 sample pages across industries, then read the 5 patterns that repeat on pages that work and how to apply them to your own offer.

Landing Page Examples and the Patterns Worth Copying

Copy the pattern, not the appearance. A page that works for another business uses the same structure, but carries the evidence and the offer of that business.

Examples you can open now

We publish sample pages for several industries. Open the example closest to your business, then study the block order.

IndustryExamplePattern that stands out
Care serviceShoe cleaningBefore and after photos as the main proof.
FoodChilli sauceOne product, one package, one order button.
PropertyGreenvilleLocation, price, and visit booking up front.
EducationCoding classCurriculum, learning outcome, and class guarantee.
Event serviceWedding organiserTiered packages with clear contents.

Five patterns that repeat

A promise that names the readerThe headline states the result and who the page is for.Proof before the offerThe reader sees real results before seeing a price.One main actionThe second button uses a lighter style.A price or a rangeA number appears, or the reason for its absence does.Objection answersThe three most common questions are answered.

Scroll the diagram sideways

A page that skips the second pattern usually loses readers at the price block.

How to use an example without copying it

01Read the orderNote the block order, not thecolours and fonts.02Replace the contentFill each block with your ownproof and offer.03TestRun a small ad budget, thenmeasure for 2 weeks.

Scroll the diagram sideways

Copying someone else text produces a page that does not fit your business and risks a copyright claim.

Questions and answers

Does a busy design lower results? What lowers results is an unclear message and a slow page. A busy design worsens both, but a simple design with a vague message also fails.

How many examples should I read? Two or three examples from a similar industry is enough. Reading 20 produces a wish list, not a decision.

Do these patterns apply to B2B? They do. B2B buyers need more detailed proof and a clearer process, but the block order stays the same.

// references

Official sources

We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.

// next step

Need help to apply this?

Send your target. We check the context and write the first step before implementation.