// Landing pages
Checklist Before Your Landing Page Goes Live
Check 5 groups before the page ships: content, technical, measurement, legal, and team readiness. Read the list and the order of the final tests.
Check five groups before the page ships. This list stops expensive mistakes, such as ads running above a form that fails to send.
Five inspection groups
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Content checklist
- The headline names the result and the reader.
- Every number states a source or a measurement period.
- A price or a price range appears, or the reason is clear.
- The button uses a verb that names the result, not "Submit".
Technical and measurement checklist
| Check | Passes when |
|---|---|
| LCP | 2.5 seconds or less at the 75th percentile |
| INP | 200 milliseconds or less |
| CLS | 0.1 or less |
| Form | A test submission reaches the team inbox |
| Event | The lead event appears in analytics within 5 minutes |
The final test before ads start
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Questions and answers
Should the page be indexed by Google? An ad offer page may stay indexable when the content is useful. Test pages and thank-you pages need a noindex tag.
Who approves the launch? Name one approver. Shared approval lets last-minute changes ship without testing.
How long should the first test run? Run a small budget for 3 days, then check lead volume and lead quality before you raise the budget.
// references
Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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