// Landing pages
Landing Page SEO: What Helps and What Does Not
Ad landing pages and organic pages need different treatment. Read the SEO basics, the limits you must keep, and how to measure the result.
Ad pages and organic pages answer different needs. An ad page serves one offer for paid traffic. An organic page answers one question people type into a search engine.
Basics that still apply
| Element | Rule |
|---|---|
| Title | Unique, names the page content, about 45 to 60 characters. |
| Meta description | Unique, explains the content, about 120 to 160 characters. |
| H1 | Exactly one per page, using the same words as the title. |
| Canonical | Points at the page address itself. |
| SchemaSchemaExtra description inside page code that tells a search engine what the page is, for example an article, a service, or a question and answer.Open the glossary | Only for content the reader can actually see. |
Different treatment for ad and organic pages
Scroll the diagram sideways
What no longer helps
- Repeating a keyword in the title and the opening paragraph.
- Hidden text written only for search engines.
- Schema for reviews, prices, or questions that never appear on the page.
- Thin pages built one per city with no different content.
A practical work order
Scroll the diagram sideways
Questions and answers
Should an ad page be indexed? It may be, when the content helps people who search. Duplicate pages for an A and B test need a noindex tag or a shared canonical.
How long should the text be? Length follows the completeness of the answer. A page that answers fully in 600 words beats a 2,000-word page that circles.
Is speed part of SEO? Page experience is one signal. Fix speed because your readers need it, then read the speed guide.
// references
Official sources
We checked every claim on this page against the documents below on 11 September 2026. Open the source before you change a live system.
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