9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage. Pilih rasio creative Meta Ads berdasarkan placement dan tahap funnel. Pisahkan aturan platform dari rekomendasi kerja. Answer: define intent, source, test, and impact before a decision.
Funnel ratio test: definition and boundary
Separate platform facts from editorial recommendations. A cold audience may need full-frame 9:16, while consideration proof can fit 4:5. This article block records its concrete input, review method, expected output, owner, evidence location, and stop condition so another operator can repeat the check. Include the source date, file version, approval note, and recovery path. Record the date, owner, and stop condition.
Funnel ratio test: inputs and process
Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. Use 1 main variable and keep an auditable baseline.
Funnel ratio test: working example
Select 1 page, asset, or task. Record input, change, consent, event, cost, and output. Mark missing data.
Funnel ratio test: decisions and risks
Review signal quality, review time, and pipeline impact. Choose continue, correct, or stop. Do not treat an impression as a sale.
Funnel ratio test: checklist
- State intent.
- Place sources.
- Label assumptions.
- Assign an owner.
- Test a small scope.
- Record limits.
- Write a stop rule.
Funnel ratio test: sources and CTA
Read Google AI features, Google AI optimisation guide, Google helpful content. See the SEO and GEO guide, the Search Console guide, and AI SEO & GEO Training. For ads, use Meta Ads Management.
Funnel ratio test: cold audience
At the cold audience stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 1 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Record the value before the change and why you chose it. Ask for a second review when risk touches a customer. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: consideration proof
At the consideration proof stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 2 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Compare it with a real sample from the same period. Keep evidence in a folder with an owner. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: retargeting crop
At the retargeting crop stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 3 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Ask for a second review when risk touches a customer. Write the data limit near the number. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: mobile thumb
At the mobile thumb stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 4 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Keep evidence in a folder with an owner. Stop when an access requirement fails. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: desktop feed
At the desktop feed stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 5 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Write the data limit near the number. Use consistent event and asset names. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: CTA placement
At the CTA placement stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 6 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Stop when an access requirement fails. Hand over a runbook after the owner accepts the result. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: holdout group
At the holdout group stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 7 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Use consistent event and asset names. Record the value before the change and why you chose it. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
Funnel ratio test: ratio decision
At the ratio decision stage, 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage uses inspectable inputs and produces a record for the next stage. Assign an owner, access boundary, and comparison sample. Decision 8 must follow this rule: Choose the ratio that keeps the next action visible. Keep the evidence traceable, compare it with the baseline, and record the next action before scope expands. State which signal would invalidate the decision and who can reverse it. A risk that cannot be reversed needs human approval. Hand over a runbook after the owner accepts the result. Compare it with a real sample from the same period. Store the output, change reason, and stop condition in the same record. Check the result before expanding scope.
The decision record for 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage must state the input, owner, boundary, and output. Use it when the team reviews work across channels or changes scope.
Document exceptions for 9:16, 4:5, or 1:1? Choose a Meta Ads Ratio by Funnel Stage. If a platform, model, or business need changes, repeat the source check before changing the workflow.
